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OUR STORY

For almost 30 years we’ve been making the world’s best shoes for little explorers, walking with them as they plant their feet upon the world. From the earliest adventures to world leaders in comfort and protection, find out where we started, where we are and where we're going next.

FROM HUMBLE BEGINNINGS

Where it all began

01

A PROBLEM TO SOLVE

Like many stories of innovation, the Bobux story starts with two people who had a problem and wanted to find a solution. Back in the early 1990s, Bobux Founders Chris and Colleen Bennett were searching for shoes for their baby daughter Chloe. Like many parents, Chris and Colleen wanted the best for their baby girl, but as they searched they realized that nobody was making a shoe truly designed for babies’ feet.

02

OUR SOLUTION

So Chris took to the garage, armed with leather and suede and created the world’s first pair of soft soles. Chris took his new invention to the Victoria Park Markets in Auckland and quickly found a huge demand, parent’s just like them had been searching for something just like the soft sole. In 1991, Bobux was born, founded on an idea of making shoes that support natural movement for growing feet. From one shoe came a wave of innovation and adventure, but it all started with the Original Bobux Soft Sole.

From here to the world

WHERE WE ARE TODAY

03

THIRTY YEARS LATER

Today, Bobux makes hundreds of different shoes for every stage of growth that our little ones go through. As they learn to crawl, to walk, to run, to dance, to play and to explore, Bobux shoes are with them through every adventure. We never forgot what we learned from that very first pair of soft soles, that shoes designed for children’s feet need to be comfortable, functional and fun, designed from the sole up for kids to love the world over.

04

CONSTANT IMPROVEMENT

From the very beginning, we knew that to make the most comfortable kid’s shoes we needed a deep understanding of child foot health. From the moment they’re born, children are constantly growing and developing, so to make the shoes they loved we needed to understand how they moved, grew and developed. Throughout the journey, we engaged podiatrists and researchers to guide our designs. For almost 30 years we’ve kept growing, learning and constantly improving what we do. Throughout the world, we believe there isn’t another children’s shoe company who cares as much about your kid’s feet as we do. Almost 30 years later we still craft the world’s best children’s shoes, designed in Auckland, New Zealand, and delivered to over 40 countries around the globe. Chris and Colleen are still here too! Their daughter Chloe has kids of her own now, who are proudly wearing their own Bobux Soft Soles. And we’ve never forgotten our goal, from that first soft sole, to make the best possible shoes that children will love.

What we’ve learned

Where we’re going

05

WHAT WE CARE ABOUT

From those first tender steps came a long journey that continues today. Bobux today employs people all across the globe. We’ve sought out the most passionately innovative, creatively diverse talent in the world. In everything we do, we hold close the values that are important to our customers, driven by qualities of comfort, care and love for our people, our environment and the adventurous kids who wear our shoes.

06

WHAT WE KNOW

To make the shoes that your little ones love takes a great deal of expertise. We’re always growing, always learning and always finding new ways to make the world’s best children’s shoes. From the way we design our shoes, to the way we craft them and everything along the way, we’ve learned a lot and we’re happy to share that knowledge with you. Follow on to find out more about Bobux and what we know.