Set your store
Designed for Freedom, made with love
FROM THE SOLE UP
DR SEUSS ONCE PONDERED
“Oh, the places you’ll go… You have the brains in your head, you have the feet in your shoes. You can steer yourself any direction you choose.”
Just like with our own adult shoes, children’s shoes need to be comfortable and protect their feet. Our design philosophy starts with a deep understanding of what comfort means. Each one of our shoes is designed to the shape of children’s feet, with materials that are flexible to allow them to move and grow.
After almost 30 years of making the world’s best kid’s shoes, we’ve found there are five key elements that make a shoe comfortable: Flexibility, Adjustability, Breathability, Weight and Fit. That’s why our shoes are shaped like children’s feet, why they use flexible, breathable leathers and knits that are lightweight, and why they use fastening that makes them easy to wear and easy to adjust. Shoes also need to be durable to stand up to the crazy things our kids put them through and continue to protect their feet.
Stage, not age, is a mantra in our business and what it means is that we design for the stages of development a child goes through, to guide them on their journey, whether it’s our Soft Sole for babies who crawl, Step Up shoes that guide your child’s early steps or the Kid + soles for jumping, skipping, kicking and climbing. Our shoes are designed to protect and guide your child, whatever stage they are at.
We’re constantly looking at ways we can improve on those criteria, constantly learning, and constantly developing throughout our range to keep making shoes that your kids love. Designed for freedom, from the sole up.
Making the world’s best shoes for growing feet takes care and attention at every stage of the design. We work closely with podiatrists and researchers throughout our design process to better understand children’s feet, how they move, run, jump and play.
Our shoes should be comfortable, adjustable, durable, breathable, flexible and they should communicate their purpose but, most importantly, our shoes should be loved.
A shoe for every adventure
From splashing in puddles, stomping in the snow, days out at the beach and days in at home, our kids need shoes for each and every adventure.
At Bobux, we constantly talk to parents about what kind of shoes their kids need in order to design products that are form-fitted to every step on your child’s journey. From brightly coloured beach sandals to subtle suede shoes for school, formal and informal, boys and girls, casual and cool, there’s a Bobux shoe for every adventure.
The Last Comes First
Most shoes are built on lasts. A last is like a mold that determines the shape of your shoes. Once made from hand-carved wood, lasts are now made using a plastic polymer that creates a 3D foot shape around which your shoes are designed. Put simply, lasts form the fit of your shoe.
Lasts have historically taken the shape of an adult’s foot. So when it came to making kids’ shoes, manufacturers simply scaled the lasts down to a child’s size, with little to no consideration for the unique shape of their feet. Not Bobux.
Our lasts are anatomically designed in partnership with paediatric podiatrists to ensure natural gait and movement and to fit the unique shape of children’s feet as they form. This is why Bobux shoes fit your child’s feet better than any other shoe in the world.
WHAT OUR CUSTOMERS ARE SAYING
AERONWY CORDING, MOTHER
LAURA BRUNER, MOTHER
ANNA SAVCHENKO, MOTHER
HEIDI GREENSLADE, MOTHER
DESIGN AWARDS & RECOGNITION
For all the people behind the scenes who work tirelessly to bring joy to your child’s feet, the awards that we win always feel very special. More importantly though, to win an award for product design means that you’ve created something great. To win an award tells us that we’ve changed the world in some tiny way for the better. Here are some of the awards we’ve won: