INNOVATION FOR KIDS
Hands up if your toddler or preschooler has ever put their shoes on the wrong feet…?
This is really common in preschool age kids. From a foot health standpoint you can have the healthiest shoes in the world but if they’re on the wrong feet they are not going to help.
A discreet animal silhouette can be found on the inside of each Dimension shoe in the I-Walk and Kid+ stage ranges. These loveable characters are there to help toddlers figure out which foot their shoe goes on. Simply make sure the unicorns are hugging, the cats are playing or the lions are roaring to each other.
In testing the images have proven to be an easy concept for children to understand while also sparking their imagination - they really engage with the shoes and incorporate them into their adventures.