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There’s this phenomenon we discovered while out testing our designs. Parents willingly
buy their children inferior shoes for everyday use, knowing the wear and tear they will be exposed to.
When kids are developing spatial awareness and balance – they are wearing shoes that
hinder this development.
As a company that wants to do the best thing possible for kids foot development, we knew
we had to do better.
So we started to look at how kids were using their shoes.
Running, jumping, kicking climbing: - How would this extreme usage change our approach
What could we do differently to meet the needs of kids being kids?
The Bobux Play Range was developed as an answer to these questions.
Bobux Play is about us as designers taking a youthful approach – challenging what we
know, breaking the rules, and having fun doing what we do.
It’s about us pushing the boundaries of what a kids shoe can be just as kids push the boundaries of what shoes can take in an activity they do every day: PLAY
The Xplorer is a shoe designed for children who are learning to walk.
At this developmental stage, children are pulling themselves up into standing position, walking assisted by a parent, taking some steps themselves, while often still crawling.
At this point children also start exploring the outside world.
Through a user-centred design process, including in-depth parent interviews and studying children at this stage, it became obvious that their needs were not being met by any shoes on the market worldwide.
So we decided to build the best shoe to learn to walk in.
Simple (not actually simple..)