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If the Shoe Fits?
We're firm believers in balancing form and function when it comes to our shoes: They have to look good without compromising on foot health, comfort, size or quality.
While our stylish mamas make fashion seem effortless, they really place huge importance on this philosophy - because what's style if kids can't have fun?
My kids will tell me if something I put them in is uncomfortable. My son in particular notices if a top is a little too scratchy and my daughter is super fussy about what she wears already (she's only two!) so all kids clothing needs to be totally functional. When it comes to footwear kids need to be able to run around and not wear out. The aesthetic is also important and is the thing that will draw you to them in the first place!
Children's clothing has to be practical. They’re running around all day, falling over, getting mucky - this is just what kids do. If their clothes restrict them for the sake of style then it's unfair on them. I also will never compromise on fit- I would never buy shoes for my children if they were a poor fit. Their comfort and also the ability for normal growth of their feet is of paramount importance to me. Luckily there are brands such as Bobux that allow for both fit and fashion in equal measure.
'Expressive yet functional' is my motto and I think Bobux really captures that. When I design my collections I'm constantly thinking 'is it practical, is it fun and will kids enjoy wearing this print?' If it ticks all the boxes then it goes in the collection!
Harlow and Harlen have never said their feet hurt once whilst wearing Bobux shoes which is pretty impressive for a child, so I know how important it is to look cool but still practical. Now they are both getting a little bit older, they both prefer wearing casual and comfortable clothes that they can play in. They have both in the past wore a lot of traditional wear, shirts, shorts and smocked dresses which isn’t that practical at all but looks beautiful for going out to lunch, an event or birthday party. They still will wear these style of clothes now and then especially around Christmas time and for photos, but their go-to is trendy casual wear.