Our Expertise
childsafe + non-toxic
tested to reach standards
podiatrist endorsed
designed in new zealand

Choosing the right shoe

We all like treating ourselves to a frivolous fashion splurge every now and again- but when it comes to buying footwear for our mini-me’s, healthy development has to be considered alongside fashion.

The Risk

Choosing the right pair of shoes early on is crucial, as kids feet start life so incredibly soft and pliable, they need absolute flexibility to develop as nature intended. Tight fitting socks, rigid soles and materials that don't move and flex can hamper healthy development. Alarmingly, they don't feel pain until the damage is done.

Some Science

Did you know that toddlers keep their heads up more when they are walking barefoot, using their visual horizon to aid in balance?

Yup. The sensory feedback they get from the ground means there is less need to look down, which is what puts them off balance and causes them to fall down.

So, walking barefoot not only develops the muscles, ligaments and strength of the foot and the foot's arch, it also improves awareness of where they are in relation to the space around them and contributes to good posture.

The Solution

At Bobux we believe in ‘stage, not age’. Foot shape is more accurately dictated by the stage of development your child is at, not by the number of months they have been alive, so we design shoes that support the foot at each stage of development.

What stage is your little one at?

Using the chart below, you can figure out which Bobux range would be best for your little one.

If you want to ensure a really good fit, check out our Expert Fitting tool.

Soft Sole

Not walking or crawling yet. Sitting and some crawling taking place.

Super soft, unrestricting shoes are what they need. A second layer on their delicate feet to provide them with protection and comfort whilst ensuring secure grip.

Learn more about Soft Sole stage

Step up

Cruising, assisted walking, and walking - crawling on occasion.

First time walkers have a unique foot shape, which is reflected in our step up range. They are as flexible as a shoe can get for enabling unrestricted development.

Learn more about Step Up stage


Toddling, walking, running. Confident on their feet

A confident walker has a more developed, but still unique foot shape. The i-walk range accommodates this, providing the best possible flexibility whilst adding grip for kids on the go.

Learn more about I-Walk stage


Running, jumping, kicking, climbing. Full range of activity.

With even more action taking place into later childhood, a robust, design-led shoe becomes even more important. This range is about meeting the needs of these additional activities.

Learn more about KID+ stage