The start of a new school year can be a daunting time for all. As kids

worry about making new friends, learning new topics and the end of their summer

holidays, parents often worry if their child’s school shoes are right for them.

And rightfully so … Childhood is not just a vital time for the development of

their personality but also, importantly, the bones in their feet!

We’re all familiar with the screams and tantrums of a child unwilling to wear shoes but we’ve got some good news for you...to embrace the barefoot. Here are 7 reasons why you might want to let your kids run shoe-free more often.

In spending your time reading up on your bub’s important foot development or scouting out the latest shoe for those endlessly growing feet (will they ever stop?) it can be easy to forget your own needs. But as an active mum, you’ll want to make sure you’ve got comfy active footwear so you don’t always feel – excuse the pun – dead on your feet.

Kids feet change enormously as they grow, which can make finding the right kids shoe a problem. But knowing how their feet develop can help.

Quality kids shoes aren’t just about durability but the right fit, ease of use, comfort, rapid growth, breathability and flexibility. Find out why each of these factors is so important for your kid's growing feet.

Calling all parents! We’ve created a useful resource for correctly fitting all your kids’ shoes. And we’ve condensed it into 4 – yes, just 4 simple steps! We’ve put our foot down to bring you simple steps to fitting your kids with the right shoes.