Our Expertise


Walking. It’s such a massive milestone for little humans. The excitement as parents when they start pulling themselves up on the furniture and then when they finally take that first unassisted step! Wow.

Then of course, the next logical step is to get them a pair of shoes.

Walking = shoes, right?

Wrong. And this may sound weird coming from a shoe company, but, keeping your kids barefoot as much as possible is the best thing you can do.

You see, kids feet at first walker stage have no bones. None. It’s all just cartilage and padding tissues down there. The bones, ligaments and tendons actually develop through use.

Growing feet need plenty of freedom for muscles to strengthen, toes to learn to grip and spread and for bones to form in a natural position. The only way this can happen is to be barefoot the majority of the time, especially in the first years of life.

More than just the physical side, there is a lot of mental development that goes on through the learning to walk phase too and to do this the brain needs information. An actual fact is that 70% of our brain’s information on how to walk, run, and jump comes from the nerves on the soles of our babies feet; so the more they can feel the ground, the greater the baby’s understanding of their surrounding environment.


noun ; (proh-pree-uh-sep-shuh n)

The ability to sense stimuli arising within the body regarding position, motion, and equilibrium.

Even if a person is blindfolded, he or she knows through proprioception if an arm is above the head or hanging by the side of the body.

Think about it like this: If you wanted to teach yourself how to grip a ball, would you wrap your hands up tight every time you practiced gripping it? Would you spend most of your waking life with your hands encased in an inflexible cast and then expect to gain enough dexterity, strength and coordination to grip the ball? Of course not! Wrapping your hands up would hinder your progress in a big way.

Pretty simple really. Barefoot is best.

The challenge is for us to design shoes that mimic the freedom of barefeet while providing enough protection from the environment for little feet. Luckily, we’ve been doing this a while and we’ve got you covered!

childsafe + non-toxic
tested to reach standards
podiatrist endorsed
designed in new zealand